About Us
We are a Vietnam-based business consultancy helping Singapore companies explore, enter and grow in the Vietnamese market.
Based in Ho Chi Minh City, we combine an understanding of Singapore business expectations with practical, on-the-ground knowledge of Vietnam.
Singapore Understanding.
Vietnam Presence.
Our work goes beyond research and recommendations. We help businesses understand opportunities, develop market-entry strategies, identify potential customers and partners, build local connections and establish their presence in Vietnam.
Whether you are exploring Vietnam for the first time or expanding an existing presence, we provide the insights, connections and practical support to help turn opportunities into action.
Our
Sister Companies
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Our Services
From Insight to Market Entry
Market Entry Strategy
Build your pathway into Vietnam.
We turn market insights into a practical roadmap for entering and developing the Vietnamese market. Your strategy is developed around your business objectives, target customers, competitive environment and preferred market-entry approach.
Services include: Market-entry strategy / go-to-market planning / business model localisation / product and service positioning / pricing strategy / market-entry roadmap / implementation planning
In-Market Business Development
Your presence on the ground.
You don't necessarily need to establish a full Vietnam team from day one.
We can act as your local market support while you test opportunities, develop relationships and build your business.
Services include: Lead generation / business introductions / meeting coordination / local representation / partner follow-up /
opportunity development / market coordination
Every business enters Vietnam differently. Our services can be provided individually or combined into a complete Vietnam market-entry programme based on your objectives.
Market Insights
Understand the opportunity.
Before entering a new market, you need to know where the opportunities are and whether they are right for your business. We provide practical market intelligence to support informed business decisions.
Services include: Market research / market opportunity assessment / industry analysis / competitor analysis / customer insights / pricing research / marker feasibility
Business Matching
Connect with the right people.
Vietnam is a relationship-driven market. Finding the right local connections can significantly accelerate your market development. We identify potential organisations and decision-makers relevant to your business and facilitate introductions where appropriate.
Services include: Distributor search / business partner identification / potential customer identification / supplier sourcing /
strategic partner search / businsss introductions / meeting coordination
Vietnam Business Set-Up
From market entry to market presence.
When you are ready to establish operations in Vietnam, we help coordinate the practical steps required to build your local presence.
Services include: Comany establishment coordination / office and location search / recruitment support / local service provider coordination / operational set-up support
Where regulated professional services are required, we work with appropriately qualified legal, accounting, tax and other professional advisers.
Our
Approach
01 — Understand
We begin by understanding your business, objectives, target customers and what you want to achieve in Vietnam.
02 — Assess
We assess the market, competition, customer landscape and opportunities relevant to your business.
05 — Grow
We continue supporting your business development as you build relationships, develop opportunities and expand in Vietnam.
04 — Establish
When you're ready to enter the market, we support the practical steps needed to establish your Vietnam presence.
03 — Connect
We identify potential customers, partners, distributors, suppliers and other relevant market connections.
A Clear Pathway
Into Vietnam
Why
Vietnam
Your Next Groth Market
Could Be Closer Than You Think
Vietnam offers Singapore businesses access to a large and increasingly sophisticated consumer market, expanding industries, growing supply chains and a strategic position within Southeast Asia. But opportunity alone does not guarantee success.
Understanding local customers, competition, business practices and relationships is critical. That's where we come in.
We help you understand the market before you make your move.
Why Work With Us
More Than Market Research.
Singapore
Understanding
We understand the standards, expectations and business environment familiar to Singapore companies.
Vietnam
Presence
Being based in Ho Chi Minh City allows us to provide practical, on-the-ground
market support.
Local
Connections
We help businesses identify and
develop the relationships required to
enter and grow in Vietnam.
Practical
Execution
We don't stop at
presenting recommendations.
We help you take the next step.
Support companies already operating in Vietnam that want to deepen or expand their market presence.
EDGE
Internationalisation
Singapore businesses expanding overseas may be eligible for support under Enterprise Singapore's EDGE Grant, including support for Internationalisation activities. Depending on the project and prevailing eligibility requirements, support may be available for qualifying activities associated with overseas market expansion.
Our role is to help businesses develop and execute clearly defined Vietnam market-entry projects with practical, measurable deliverables.
Potential Project Areas
Market Research & Feasibility
Understand your industry, competition, customers and commercial opportunities in Vietnam.
Market Entry Strategy
Develop a structured roadmap for entering or expanding into Vietnam.
Business Matching
Identify potential distributors, customers, suppliers and strategic partners.
Overseas
Business Development
Develop leads, facilitate meetings and build business opportunities in Vietnam.
Market Expansion
Grant eligibility, qualifying activities, support levels, approval and reimbursement are determined by Enterprise Singapore according to prevailing requirements. Engaging us does not guarantee grant approval or reimbursement.
Who We Help
Built for
Singapore Businesses Looking at Vietnam
You may be:
- Exploring Vietnam for the first time
- Assessing whether there is demand for your product or service
- Looking for distributors or business partners
- Planning to establish a Vietnam company
- Already operating in Vietnam and looking to expand
Wherever you are in your journey, we can structure our support around your objectives.
The Difference
Not Just a Report
Research tells you what is happening.
Strategy tells you where to go.
Connections help open the door.
Execution turns opportunities into business.
We bring them together.
Stay Connected
